Some key facts about our readers:
- The median age of our readers is 39, and 69% meet the ABC1 profile
- 87% of our readers are female, 13% are male.
- 73% practice yoga regularly at home, and 61% practice regularly at a studio or gym.
- Use natural products whenever possible
- Purchase organic products when available
- Like a wider choice of natural and organic products
- Consider nutrition high on their list of priorities
- Are concerned about food additives
- Buy fair trade by choice
- Have a keen interest in growing own fruit and vegetables
- Are environmentally aware
- Keep physically and mentally active