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Some key facts about our readers:
  • The median age of our readers is 39, and 69% meet the ABC1 profile
  • 87% of our readers are female, 13% are male.
  • 73% practice yoga regularly at home, and 61% practice regularly at a studio or gym.


Our readers:

  • Use natural products whenever possible
  • Purchase organic products when available
  • Like a wider choice of natural and organic products
  • Consider nutrition high on their list of priorities
  • Are concerned about food additives
  • Buy fair trade by choice
  • Have a keen interest in growing own fruit and vegetables
  • Are environmentally aware
  • Keep physically and mentally active