It's about living yoga


OM Yoga & Lifestyle Magazine

Since launching in 2009, OM Yoga & Lifestyle has quickly gained a reputation for quality, style, and superior editorial content. It is dedicated to helping its readers live a richer, more fulfilling life, drawing on the physical and mental disciplines of yoga.
OM readers aspire to make a positive difference to their lives while living life naturally and using ethical and sustainable products.
Published by the Prime Impact team, the magazine is edited by Martin Clark, a long-time writer and professional editor. As well as seasoned journalists, the publication is a platform for new writing talent, encouraging creative people from all walks of life to put pen to paper. This fresh approach creates a well-balanced publication that's a pleasure to read.


Available through a multitude of outlets in the UK including:

  • Tesco
  • WHSmith
  • Sainsbury's
  • Asda
  • Plus Whole Foods Markets, Martin McColls, Independent Newsagents and re-sellers

OM is currently available in the following countries:

• Brazil              • South Africa
• Spain              • Lebanon
• Australia      • Sweden
• Norway         • Austria
• Holland         • Finland
• Germany
• Canada

OM Yoga & Lifestyle in 60 seconds

Circulation: 37,000
Readership: 105,000
Frequency: 12 issues per year
Pages: At least 100 pages in glorious full colour
Cover price: £4.99 per issue (UK) and $8.99 per issue (US)
Available: in print AND on the go, in the form of our fully interactive digital app
First published: 2009
Social media: OM Yoga & Lifestyle has over 175,000 social media followers, a number that is growing daily.

Our other titles & events

The OM Yoga brand includes the hugely successful OM Yoga Show, which takes place in London and Manchester each year. The biggest yoga event of its kind, it offers free open classes, in-depth workshops, and a shopping experience that allows visitors to live their best yogic life.

Prime Impact has two other consumer magazines, as well as a trade title. Vegan Life Magazine, established in 2014, was the first consumer vegan magazine on UK shelves, and boasts a clutch of awards to its name. PlantBased Magazine is the only vegan title on newsstands that’s 100% dedicated to plant based food.

“Ahimsa” is the common message in everything we do.

Our latest project - Vegan Trade Journal came about to help extend the range of vegan food available through the food service industry and support vegan manufacturing companies.

As a company, we also produce two other highly successful events in London: the Mind Body Soul Experience, and Vegan Life Live.