Some key facts about our readers:
  • 91% practice yoga regularly, with 46% having practiced for 8 years or longer.
  • 65% practice yoga at least twice a week.
  • They stay physically and mentally active, with walking, swimming, gym and Pilates the top exercises practiced
  • The majority consider nutrition high on their list of priorities
  • 74% favour organic beauty/cosmetic products
  • 44% visit the OM Yoga website on a weekly basis and 48% visit on a monthly basis
  • The median age of our readers is 50.4, and 69% meet the ABC1 profile
  • 87.8% of our readers are female, 11.8% are male
Download PDF report